Built in the year 1250 at the gateway to Val Senales this majestic castle, owned by the endurance mountaineer Reinhold Messner, is now a vineyard, an organic farm, a wine restaurant and a museum. The Messner Mountain Museum Juval is one of five museums belonging to a comprehensive project exploring the relationship between people and mountains.
Juval Castle displays everything surrounding the “Myth of the Mountain” by means of various art collections. These include Messner’s mask collection from five continents, a gallery spanning several floors with images from holy mountains, a Tibetan collection, a Tantra room and the expedition cellar.


Bolzano is the metropolis of the Dolomites and now also the home of the most famous South Tyrolean. No not Reinhold Messner! This is where Ötzi the Iceman has found his final resting place. If you are on holiday in South Tyrol you must take a trip to Bolzano to meet Özti in person.

The South Tyrol Museum of Archaeology in Bolzano also provides insights into the history and past of South Tyrol. Numerous exhibits from the Palaeolithic and the Mesolithic periods are on display here. However, Ötzi the Iceman will always be the true star of the show.


A visit to Therme Merano is a journey into a real wellness oasis. Relax in the 50,000 m² park, unwind in the terrace cafe or enjoy sauna, spa and fitness in the wellbeing worlds. Of course, all treatments given in the spa area use local natural products from South Tyrol and you will be astounded by the designer architecture.

If you do not plan in at least one visit to Therme Merano during your holiday in South Tyrol you will miss out on one of the region’s definitive highlights. So make your way to Therme Merano; it is centrally located on the southern side of the river Passer.


The botanic gardens of Trauttmansdorff Castle are irrefutably some of the most beautiful gardens in Europe. More than 12 hectares accommodate 80 landscaped gardens, which are split into four garden worlds: The Sun Gardens, Forests of the World, Water and Terraced Gardens and Landscapes of South Tyrol.
But don’t forget to pay a visit to the wonderfully restored castle with its permanent exhibition on the history of Tyrolean and South Tyrolean tourism. A multimedia exhibition in the “Touriseum” vividly presents the development of tourism in this Alpine region.

The alta via di merano

The Alta Via di Merano Trail (Meraner Höhenweg), one of the most beautiful hiking loops in South Tyrol, runs for 100 kilometres along the Texelgruppe Nature Park, around the Texel Mountains. The Alta Via di Merano Trail opened in 1985. It consists mainly of historical footpaths that local farmers had been using from time immemorial. Pioneers from the South Tyrol Alpine Association joined these steep, ancient paths in order to create the modern trail.

Numerous Alpine lodges and taverns along the way provide a welcome opportunity for hikers to take a break. Whether you plan to hike the entire loop or just do a leg, the trail offers good options for hikers of all skill levels: the coexistence of leisurely sections of trail without much of a grade together with steep Alpine sections leaves a lot of room for a custom-tailored excursion.

railway val venosta

The colourfully painted trains of the Venosta (Vinschgau) Railway Line connect the Venosta Valley with the cities of Merano (Meran) and Bolzano (Bozen). Locals and tourists alike use these modern and well-equipped passenger trains, which depart at regular intervals, to reach their destination station.

The historical and carefully restored train stations along the route are equipped with ticket-vending machines and waiting rooms, and ensure a comfortable trip along the railway line. Special offers and reliable service are further enticement to a train ride along the Adige. The Bikemobil Card is new: this combination ticket includes use of the Venosta Railway Line, buses, and a bicycle rental. Find out more—and take advantage of our wide array of offers.


What is probably the most creative maze in South Tyrol covers an area of 1.7 ha and is part of the well-known vineyard and restaurant Kränzelhof in Cermes. Surrounded by idyllic countryside, mystical sculptures and works of art by local and international artists accompany you on your way through the labyrinth.
Here you will discover an entirely new way of accessing art and nature – it’s perfect for families, nature lovers and culture vultures. During the summer, various meditation courses are held in the garden so as to enable visitors to feel more as one with their surroundings.

Dinner in the Winebarrel

discover our new Restaurant

Rosmarie und Klaus Pircher